“Where Art Will Take You”
Swatch x Tate
BIO
WAAAW are a French and Belgian duo. Together, their respective backgrounds in animation and live action combine to merge real and virtual worlds to mesmerising effect. Brought together through a shared passion for finding the human emotion in the visuals they craft, WAAAW strive to make the viewer feel. Be that via humour, gravitas, tension or pure jaw-dropping, “what did I just watch?” They’ll get there via a unique blend of “unreal magic”. Mixing grounded, real-world imagery with high-end visual effects–not the loud kind– the clever, precise kind: their aim is always sharp, bold and tasteful. What’s more, WAAAW is a palindrome, a word that reads the same backwards as forwards: to them, it means just as easily creating a live action film with incredible CGI, as making a CGI film that feels as emotive as real-world action. It’s a formula that delivers, and so far the duo have crafted work for Adidas, Swatch, McDonalds and ASUS as well as two award-winning music videos for SCARR, and between them, have garnered a host of Vimeo staff picks, D&AD pencils, Cannes Lions Gran Prix awards and a UKMVA.