“Let’s Move”
The Olympic Games Paris 2024
BIO
Sofía is a filmmaker and photographer from Buenos Aires. She graduated from Universidad del Cine with a degree in Film Direction, studied Art Direction at CFP, and completed her Photography studies at the Andy Goldstein School. In 2022, she was selected for the prestigious “Laboratorio de Cine” artist program at Universidad Torcuato Di Tella. With a keen eye for detail and a passion for the creative process, Sofía is captivated by the beauty of everyday life and how memories, whether real or imagined, shape and move us. Her work blends documentary-inspired aesthetics with a finely crafted modern visual language. Sofía began her career in advertising in 2013, initially working in the art department before becoming a creative assistant to Andy Fogwill for several years. By 2021, she transitioned to directing commercials for major brands such as Coca-Cola, the International Olympic Committee (IOC), TikTok, Toyota, Volkswagen, Disney, Milka, and many others.