“I Belong Here”
Coca-Cola + Olympics Committee
BIO
Elena Parasco is a New York-based film director and creative director known for her anthemic and global film work. Parasco champions campaign work that pushes a powerful story, galvanizing audiences through a uniquely memorable lens that reminds us of the deeply-human experience.
Parasco has worked with brands and talent such as Nike, the New York Knicks, Coca Cola, Theraflu, WNBA, Michelob Ultra, Converse, META, Olympic Committee (IOC), A$AP Rocky, Red Bull, Verizon, the National Ice Hockey Team of Mexico, the New York City Ballet and Juilliard, to name a few.
In 2022, Parasco was awarded two awards at Cannes, two Clios, two Clios Sports awards, a Webby and an AICP award for her “Save it, See it” campaign film for Michelob Ultra with GUT.
Her film and creative work have been featured in Forbes, the New York Times, T Magazine, Adage, Adweek, Vogue, Bleacher Report, Interview Magazine, i-D Magazine, Hypebeast, Victory Journal, and FastCo.