Juli Fernandez started his career as art director for important agencies in Argentina and México. He studied narrative with well-known director Todd Solondsz. Later on, he began directing commercials and in 2009 won a new talent award at the Diente of the CCA. His cinematic focus is on narrative storytelling, creating visually impactful and emotionally attractive work. Since he’s been directing at LANDIA, he’s done spots for the likes of Coca-Cola, Renault, MasterCard, Fox, L’oreal, and Philco, amongst others.