“The Beat”
Digicel
BIO
Hadi was born in Nigeria. At the age of 9, he moved to UK, where he studied at the London Film School and started building his career as a Director. He has worked for several international brands across the globe, such as Johnny Walker, Vodafone, HSBC and Mercedes Benz. He has a true love for French cinema and football. He believes that good advertising, like classic cinema requires a passion for storytelling, an imaginative eye and thoughtful framing and a belief in realising ideas on screen.