Hadi was born in Nigeria. At the age of 9, he moved to UK, where he studied at the London Film School and started building his career as a Director. He has worked for several international brands across the globe, such as Johnny Walker, Vodafone, HSBC and Mercedes Benz. He has a true love for French cinema and football. He believes that good advertising, like classic cinema requires a passion for storytelling, an imaginative eye and thoughtful framing and a belief in realising ideas on screen.