Started in The Community agency before joining LANDIA to work as a full time director. Soon he became one of the most prolific directors in the market, shooting globally for many clients, working with scripts in different languages. He specializes in cinematic storytelling, quirky comedy and experimental projects (short-films, reality shows, musicals and documentaries). He also shot many music videos, wrote screenplays and short stories. His work received different recognitions in many advertising festivals, including Cannes Lions, The One Show, Ciclope, Diente, Ojo de Iberoamérica, Fiap, El Sol, among others.