“Where the Movies Come to Life”
Universal Beijing Resort
Reynald Gresset’s journey as a filmmaker began with his work as a documentary director for international news broadcasters, filming from Afghanistan to China and Lebanon, Jordania, Africa to South America.... These early experiences gave him great insight into the power of creative expression, shaping his sensibility as a storyteller and filmmaker. His desire to constantly evolve as a director and master the craft of filmmaking prompted his transition into commercials. He has directed numerous commercial campaigns for brands such as Google, Orange, Honda, Lexus, Fiat, Heineken, Nissan ,Facebook, Toyota, Ikea, Total, MM’S, Hyundai, Volkswagen, Edeka, YKK, T-mobile and Mass Effect, Universal, Vodafone, Ferrero, ..., he has also helmed a huge Samsung content campaign featuring Rooney, Messi and Ronaldo. Each of these projects showcases his talent in moving fluidly between brands, genres and narrative styles. Reynald’s approach to filmmaking is defined by his desire to develop and create complex characters and narratives; Utilizing the cinematic arsenal to delicately execute brilliant stories, with human experience at their core. His naturalistic approach and well-trained eye for aesthetic, leads him to create lucid yet poetic images that translate on-screen into visually sophisticated, cinematic, and truly vibrant imagery. Reynald Gresset, the award-winning director.