Ruell is an accomplished commercial director and photographer. As a director he is represented by Biscuit Filmworks in Los Angeles. He was recently declared one of the most promising new directors in the world of advertising by Shoot magazine, as well as, “one of the emerging directors to know now” by Creativity. He has directed commercials for clients that range from T-Mobile to Nintendo and Coke to Burger King. He was the only filmmaker to have two films, ‘Everything’s Gone Green’ and ‘Mary’, which he wrote and directed, premiered at the 2005 Sundance Film Festival.