Bio

Ian Pons Jewell is a commercial and music director from London.
His work has been recognized at events as the UKVMAS, the MOBO Awards, Camerimage Festival, BRIT Awards, International Music Video Awards and London Short Film Festival.
 
His video Naughty Boy’s La La La was the most viewed promo in the UK for 2013 and the most viewed music video ever,now closed to hitting half a billion views.
His distinctive approach to narrative has won him valuable creative acclaim, with his work
landing in Dazed, Noisey and IMVDB’s top 10 music videos of the year.