Juli Fernandez started his career as Art Director for important agencies in Argentina and Mexico. He studied narrative with well-known director Todd Solondsz. Later on, he began directing commercials and in 2009 won a New Talent Award at the Diente of the​ CCA.​

His cinematic focus is on narrative storytelling, creating visually impactful and emotionally attractive work. Since he’s been directing at Landia, he’s done spots for the likes of Coca-Cola, Renault, MasterCard, Fox, L’Oreal, and Philco, amongst others.